From Brief to Brand
Everyone builds a complete brand from scratch using AI. Strategy, naming, visual identity, campaign, brand film, and a live website.
Dinner's on us, with a break in the middle to refuel.
Everyone picks a product brief and starts shaping their brand. They learn key prompting techniques and why most people get bad AI output, and exactly how to fix it by giving AI the right context about who they are and what they need.
Structured research using Gemini's Deep Research tools, then using AI to define strategy, explore naming directions, and develop a visual identity brief. Everyone lands on a brand name, colour palette, and logo by the end of the night.
By this stage, everyone has built a custom AI brand assistant that knows their brand inside out. Using it, they generate the visual identity and create packaging and out-of-home executions.
Everyone learns a prompt-to-video workflow and creates a short brand film from nothing. Then they build and publish a real website using AI, creating things they never thought possible. Everyone finishes with a live URL.
What is this?
Everyone across Melbourne and Sydney with hands-on experience using AI tools already available to them. Not a lecture about what AI might do. A practical course where every person builds something real and leaves with techniques they can use the very next day.
Best brands presented at the next Monthly Memo.